You have a products and you want to sell so the next logical step is to do a craft fair…
Before applying for a craft fair do your research – First online, then if you can visit.
Ask yourself… Will my work fit along side the other stall holders? (For Example: If you sell high end handmade craft you do not want to attend a craft fair selling brought in jewellery from china).
What is footfall like? How well advertised is the fair – does it have a good reputation?
Also when researching look at what stalls catch your eye, what makes you stop and browse and why? Take these pointers for your own stall layout!
Once you have decided on a craft fair and have booked yourself in you need to get prepared.
You should already have public liability insurance – but if not get it now
Build up your stock levels – make sure you have a variety of items at different price brackets, but also make sure your work all fits together in a cohesive collection.
Visit some fairs and take note of displays, what works, what doesn’t? How to add height? Display Props?
Plan / Practice
Mark out the space you will have on the floor (or even better use a table if you have one!) and practice your display – practice makes perfect and the first layout will be very different to the way you display your work in a years time!
Pricing and Signage
Once you have laid out your display it is a good idea to take the time to price up your products and to make any signs and labels you need! Again research if needed! Pinterest is great for unique display ideas.
Your Ready to Pack
You are all ready to pack for your show… but what to take?
What to Pack for your Craft Fair
Signs and labels
bubble wrap, tissue, bags, gift boxes
Marketing material and business cards
Portfolio of Examples
Pen and Notepad
Money for float
Repair / display /emergency kit
blue tack, pins, cellotape, extra pens, scissors,
Mirror (if you sell jewellery / or items that are worn)
Can you demonstrate your craft? it will draw people to your stand and give a starting point for talking if you are shy.
Put away your phone – there is nothing worse that seeing people faffing on their phones looking bored.
SMILE – always smile even if your tired and your face hurts! :)
Promote the fair you are attending on social media – pics of your stand and the show!