How and Why You Should Get Your Craft or Creative Business Online

This Blog post covers how to get your creative craft business online and why you should bother!

In the creative and craft world we are all short of time and lets face it we would much prefer to be making and crafting then faffing on the computer – however these days if you want to make a living out of your crafts if is imperative you make the time to get online.

1. Why have a website for your creative craft business:

  • Consumers expect businesses to have a website these days – even if you have a bricks and motar shop or you do not sell online people will still check on you online – builds trust.
  • A website backs up confidence in your business or brand
  • Being online opens new avenues for your business –  reaches mass audience – word of mouth is still important though
  • More and more people are online  – be it on the phones, tablets or laptops – google search is a click of a button, being online means your shop is viewable 24 hours a day, 7 days a week, 365 days a year – the potential is HUGE

2. How to get your creative craft business online

  • First of all – get a domain name (some website builders offer free domains which include there business name – these are not so professional so if you can I would recommend buying your own domain name) – buy a domain name from 123reg – if based in uk definitely get a co.uk, also a com if you can afford it.

domain names

    • So you have your domain name so now you will need to build a website – there are lots of options out there
      • weebly – really easy to use – drag and drop layout – great support if needed – you can buy a .com domain but not .co.uk – to link your own domain you will need to upgrade to the basic package costing approx £3 a month – here is my blog post about building a weebly websiteThe Easiest Way to Create a Website. Weebly.com
      • If you brought your domain name from 123 ref they have a website builder
      • There are lots of other great options – wordpress – free website builder but you pay for hosting – great features but is harder to learn to use!
      • Others include wix, moonfruit, webstarts and create to name but a few!

Now you need to build your website!

3. How to get your website seen.

So you now have a fab website, but one problem… noone is seeing it!

  • SEO (I will write a long blog post about this soon – but here are some basics) – What is SEO – Search engine optimisation – to get your website up the listings in google
  • Keywords – make sure you are using keywords in your titles, through out your website and on images
  •  Links
  • Update regularly – a blog will help with this
  • Social Media – tell people about your website

4. Blogging

An easy way to keep your website regularly updated is to start blogging – this will help with SEO and also give your customers a reason to keep returning.

To finish up This is my ceramics website, showcasing my porcelain home decor and accessories

I hope you have found this post useful – I will be doing follow up posts on SEO and Blogging soon, so sign up to receive email notifications from the bar on the right!

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I make porcelain home decor, accessories, jewellery and buttons in Gunnislake, Cornwall. My work is inspired by the countryside surrounding my home in the Southwest.

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